Episode One Burning It All Down
===
Jen: [00:00:00] We are entirely too cute. I know.
Lauren: Like,
Jen: alright, we're recording. I just wanted to be perfect for our YouTube channels, this quality. Yeah. I don't mess around with quality. I know. I love it. You know that there's no way too high of standards. I love that. Yeah. That's why this works. That's why we're here. That is exactly why we're here.
All right, so we're here to talk. We're here to talk about some important stuff or not important stuff.
Lauren: I think that that's kind of the fun of it, is letting see what's, what's meant to come through these lips of ours.
Jen: It's a whole thing. It's a vibe for sure. Okay. So, all right. What do we wanna talk about today? You wanna talk about burning it down?
Lauren: Yeah, I think that's, uh, yeah, no, that's what we're here to do. We're here to chat about burning it down, how we both [00:01:00] burned it down. Yeah. And how we wouldn't have wanted it any other way.
Jen: I'm not gonna lie. I would've, if I didn't have to burn it down, I wouldn't have. I wouldn't have burned it down, I think, I feel like burning it down was what was the catalyst for my business and its current iteration. But do you think that you could have gotten here without
Lauren: going, the path that you, that we did or that you did?
Well.
Jen: Let's take you back way, way, way back to 2020 to 2020 freshman year of high
Lauren: school. It feels like that, so for those that don't know, Jen and I had a podcast, a previous podcast we did for about a year called Spiritual Bos Shit, and honestly, I think it was some of the most fun times of my business that I've ever had was us doing that podcast and then the [00:02:00] mastermind that we ran.
Jen: Yeah, that was super intense. It was like a fast, hit. And it was like a fast hit in success, I will say. Yeah. And the podcast was actually not the first thing that birthed the whole collaboration that we had with each other. Yeah. It was a series of lives on Facebook during the pandemic called Outside of the Box, and we did like six episodes of just outside the box.
Lauren: Yeah. That was really, I mean, and I think that was fun because when me and Jen got together, which by the way. For those that don't know the story, we met through Facebook Messenger. We were somehow, we actually run in the same group. So we had some common friends that made it easier to open the door for us to connect.
But our friendship happened over simple message, and I wanna talk about this, we'll definitely get into the story deeper because it was a genuine connection. Having, no, [00:03:00] when I reached out to Jen and when Jen reached out to me, there was. No alternative motive or we weren't trying to sell, we weren't trying to have a particular outcome.
It was just in the, it was in the energy of just us being very genuine. And that one genuine connection turned into a five year friendship, a podcast, a mastermind, both of us moving to Mexico, living in Mexico together, and all kinds of in between stories.
Jen: Yeah, it's really wild. It's, I don't think I'd ever really made friends online before.
So that's why it was a friendship that actually stood out to me because during the pandemic, it was an opportunity to meet each other online. And the reason why Lauren was saying that we couldn't. We weren't selling to each other. It was because that was also the common practice that was happening, especially in the coaching industry back in 20 19, 20 20.
If somebody hit you up, you're automatically trying to sell them your thing, [00:04:00] right? And it's really hard in that sort of environment to grow a real friendship. So it was interesting, but Lauren. Dmd me. I will say, I think we could look back in Facebook and see if that's a fact.
Lauren: We've done this. We can actually show the receipts.
But Jen waved at me and then I responded. Is that
Jen: what happened? Yeah. That's so funny. I was like, Hey,
Lauren: hi. We have some friends in common, but it, but here's the thing though, how this whole thing interaction is because Jen had put out a piece of content that was noteworthy, right? . Oh my gosh.
It was ridiculous. This is, once again, when. Five years ago before reels and social media was really, I mean, the video part of social media wasn't the way that it was now. And Jen had done this ridiculous, spoof on coaching, kind of mocking coaches being on Zoom and you were doing your makeup and something with mascara and it was like crazy.
And I was like, who's this chick? She's standing out. Okay. Let's see what she's about.
Jen: Yeah. So that [00:05:00] before reels and, and TikTok and all of that, like really blew up. I had people like in my inbox telling me that I was gonna get copyright striked for like taking someone else's sound. And I was like, no man.
This is how you use this. I'm an early adopter to stuff like this, so I knew I was safe anyway. Lauren was one of the only ones who I was like, oh. You're a real human and I think we have a lot in common. Let's chat. And this is how we started. Yeah. So that was the birth story or our meet cute on Facebook.
It was, you know, and then
Lauren: what? And then to like kind of tie it back to like how we are here now is that one conversation. So me and Jen got on a Zoom and once again 2020, you know, everyone's doing the virtual thing. But it was such a refreshing conversation 'cause I remember that. The things that me and Jen started talking about were things that no one else at the time in the coaching industry at that iteration were really talking about it.
So we're like, wait a second. We need, what do you think about being [00:06:00] bold and saying some of these things out loud? Mm-hmm. And that's when we came into like outside the box thinking, which was a six series podcast stream, which then turned into a podcast and a mastermind, and then. Me and Jen kind of having our iterations of our own business, and we still have our own businesses, but we thought it would be really fun to come together and record a podcast season.
So this is gonna end up being eight, eight episodes, and we're gonna talk about various topics that really all come down to being your fucking self. Yeah. That's, that's the best way to put it, right? Yeah. And, and then of course, like, you know, getting paid for it, having a business, standing up, getting on video, all those things.
Yes. But that one thing of just us, you being you, me being me, Jen, being Jen, that's what led us here. Is this true authenticity. Like rawness.
Jen: Yeah, I think it's interesting to like think about that in the context of what it means then to have burnt it down [00:07:00] and why burning it down would lead to us meeting here right now, by the way, we're in, well there goes my microphone.
We are together here in Mexico, which is interesting because the last time we did a. Podcast together. We were shooting it or we were recording it In your bathroom. In San Diego? Yeah. Yep. In the bath. Like Lauren in the bathtub was in the bathtub and I was like outside the bathtub and it just had the best acoustics in her place.
Yeah. So that's where we recorded that. So now here we are together recording the series. Yep. And it upgraded. We're in a studio. We have
Lauren: official mics. We are color coordinated, not color coordinated. A little bit. We have our flowers on, but, but this is it. You know, I think that, man, I think that there is a, a beauty and a rawness of just.
Going for it and doing it and doing it messily and doing it to do it. And I think there's also [00:08:00] beauty in then having some groundedness and refinement and being like, okay, well this is like the next iteration of where we're at. And that's what business is all about, is it's starting where you're at and you don't start necessarily all polish and all.
Perfect. It's the ups and downs and the journeys that get you there.
Jen: Yeah. Yeah. So anyways, I. That is true and the journeys that got us here, I would say from the last time where we left you off. We had our business. Yeah. And we did do a couple of closing episodes for the podcast, but the year that everything came crashing down, I would love to say that I'm the one who like burnt it to the ground, burnt my own business to the ground, but it really felt like.
Somebody had pulled a bunch of the tarot ca card. The the tower, the tower card, and literally every single piece of my life as I knew it [00:09:00] back then, has burnt. Yeah. And the only thing that I have left over are memories. And my dog. And my dog and, and Lauren and me. Its true Lauren. And so. We,
we, I will say, have done a lot of personal inner work together and separately, and Lauren continues to do that in her work with her clients, which is really beautiful. And during the time that we were. Starting to shut our operation together down, I was going through a lot of personal transformation in the way of having ended my engagement to a man.
Yep. Because I had met a woman who I had fallen in love with and I'm, and he's now in the other room. Hi Amber[00:10:00]
and. It was, it was really tragic. It was really hard. It was traumatizing. It took a while to get over. I thought that I could push through it. I really thought that the burnout that I was experiencing was like no big deal. And I would just keep on trudging forward trying to make my business work. And I went through this moment where we were on a call together for our mastermind, and we would have these
little powwow meetings before our mastermind more, more to like, help me calm down and get grounded. Because Lauren was really like my rock at this time. She was the one who really was able to. Hold a really solid foundation of what we were about to teach and what we were about to deliver and what service we were gonna provide to everybody in our mastermind.
And every time we would jump on a call, we would, we would do this. And [00:11:00] I, we had recorded this podcast once before, but it ended up being a bad file. And anyhow, I had said in that one, and I, and I really do mean it, that I am surprised that the only thing that I came out with. At the very end was our friendship still intact?
And I will forever be grateful for who Lauren is to me as a friend. I love you and an ex-business partner, and just the integrity and the friendship that I've had with Lauren. Is just, it's like unbeatable and I'm just grateful for that. But yeah, I went through some crazy shit and I was trying, in that stage of being like I was.
Not trying to like tell everybody all of my business, 'cause really it was none of their business. Right? And Lauren was literally holding all of this in for both of us forever. She never told my story for me something else I just super appreciate and have [00:12:00] super deep respect for, and gratitude for and like man, through, through it all, I was well, I still have my dog.
I still have my friend and I'm continuing to breathe and move forward. But yeah, that burning down of that part of my business was like really, really hard. Probably the hardest thing I've ever done. Yeah. Oh man, I remember it.
Lauren: I think that. Why we wanna do this now is because we have had so much time and so much space to really reflect and see all of this.
And now me and Jen can look back and we look back, we're like, whoa. There's so many things that we would do differently. And I think this is kind of breaking down this, burning it down to the ground, is that there are always signs and clues and we're always being guided and it's always inside of us and we know, but sometimes our brain or logic or.
The people around us. It's hard to catch up to what we either know or that we haven't, we don't know yet. [00:13:00] And looking back now, you know, me and Jen were like, we did one round of our mastermind, which was really easy, really flow. All of this started happening when we launched our second round. And looking back now, me and Jen, we both were like, we just should have stopped.
Stopped. We shoulda, shoulda. We shoulda have not done it. We should have just been like, Nope, we're not gonna do this other one. We should have allowed. Allowed ourselves to really allow Jen to, process all of that. But, and I think this is like the, this is the thing that we get into with business is constantly this line of the brain and what the brain thinks that we need to do.
And like at that point, me and Jen were still in our iterations of our business, we're like, we were kind of driven by metrics. We were still kind of driven by
Yeah, money's true. We were still
Lauren: driven by things that at this point we don't actually count as success. It's a little bit of a different, not.
Traditional success. Right. And I think that's part of the burning down the business where we were kind of in a hamster wheel and caught on a hamster wheel that we both created where we were trying to keep up with the success that we had already created because we felt like that was where the [00:14:00] validation was coming from.
So me and Jen, like in our mind, it was not even in option to stop and. It was just like, no, this is what we have to do. But now where we're both at and with our businesses, we see that there was like very clear signs of , no, you have to take care of the human first. Oh my goodness. Right? And that's like, this is like the core of what I teach in the work I do with my clients is like about embodiment.
And now this doesn't mean that if you're going through hard things in life. It doesn't mean that you have to stop everything. There is what I call the holding duality of emotions and being able to show up still and deal with this stuff on the side. But there are definitely gonna be cases where it just doesn't make sense.
It just doesn't make sense to, to keep on going and to give ourselves permission to stop and. It's in the stopping, it's in the pausing, it's in the like letting things settle in the dust that then you were able to get clarity. I was able to get clarity and that's really where this next iteration of our business came with a lot of space in between.
But I think that this is the lessons that now me and Jen [00:15:00] are able to bring in our own lives and with our clients is we're always being led, we're always being guided and it's, we know in our bodies of when we should start and when we should stop. And I think that was like a big. Aha. Later down the road for us mm-hmm.
Um, of using our inner guidance as pillars of our business instead of trying to chase the metrics or trying to like follow what the brain thinks.
Jen: Yeah. I mean, not even what the brain thinks, but what we're being taught Yeah. Out there, right. Like, it's so common to hear from either like internet, like influencers and like social media coaches, coaches in general.
You gotta. Build the strategy, stick to the plan. Do, do, do, do, do. Yeah. Rest. Later. I even saw a quote from Layla Hormozi. Um, earlier today. And I have a lot of respect for her. So this is not to bash her or anything, but I'm just wanting to say that when I saw it pop up, I was like, that's not me anymore.
[00:16:00] And what it said was ignore your feelings. Action now. Take action now. Or something like that. I am totally misquoting her. Please. Nobody from her legal team come after us. Okay. , I was like, oh, I think that I used to really think this way when I was in my thirties. Yeah. And like being over 40, I have to say that.
What has become more important to me? Yeah. In general is my energy, my health, my relationships, and then my business. Yeah. If, if all of those first three things were to come crumbling down, then there's no other energy for you for me to work with to build my business or continue on with my business and like what would be the reason or the point anyway?
Yeah, absolutely. And I think this is really
Lauren: what me and you have both done is really learn to. Build our businesses in a different way. So a refining what we think success is, which we're [00:17:00] gonna do a whole other episode or go into that another time, but really figure out like what is, like, what really matters at the end of the day.
Like why are we even doing this? And both Jed and I are recovering workaholics and hustlers and we were both the type of people of give us a strategy, we're gonna do it. We're gonna check those boxes and like totally like do it the best that we can. And that's. And I think part of the way that we built the first iterations of our business was very much in that mindset of , okay, tell me what to do when I'm gonna do it.
And just not even thinking about it, just going off of the coaches and the people that we were hiring or what the industry was telling us. Where I think now, and if you're listening, depending whether you're beginning of your business or maybe you've been doing this for a while, but you're meant to do it your own way and not every single person is, is.
Their business is gonna look the same way and even what success means in the metrics that we're measuring ourselves. And if I can go back and give my old self advice, it would be like to, to [00:18:00] A, enjoy the journey more. And B, measure success by the impact that I'm helping other people rather than the money and the metrics or the likes or all of those like vanity metrics that we tend to follow.
Jen: Oh man, , I think part of what I had burnt down in the past. Is that, is that whole like here's the strategy that works now. Find any which way you can to make yourself do all of these steps so that you can be successful. That's part of what really got burnt down. Yeah. Because , when we're talking about vanity metrics That's right.
Lauren: And this is like money, likes, cons, followers, stuff like that, like that when we say vanity me metrics. Yeah.
Jen: And. let's get one thing straight here. I'm not trying to say like, I'm not trying to make money in my business. I am. Yeah. You know what I mean? And it is important to me, but it can't be the driving force of everything.
Totally. Like I. I am a believer that you don't actually have to do the [00:19:00] thing that you think your life purpose is about as your business, but I do believe that you have to have some connection to what it is that you're doing, especially if you're a service provider. , if you're somebody who has a different belief, then great.
And if it's been working for you, then great. Something that is important to me is like quality of life, and so that includes our business practices because here's the thing in this. This idea has like dropped in for me a few times, but this last time it really hit in a different way. I had this realization that the goals that we set for ourselves, we only get to attain the goal for a second.
Like as soon as we're heading towards the goal and then we hit the goal, we hit it, and then the next second it's like, oh, well now what next goal? Yeah, and that sort of chasing a goal. And continuing to chase a goal and chase a goal. And chase a goal will leave you on this [00:20:00] real like hamster wheel of Yeah.
Chasing something that you're never actually going to attain, which is happiness and fulfillment is, that's what I think we're actually moving towards or trying to move towards. And so, yeah, the thing that really hit me the other day was that we spend the majority of our lives, of our businesses, our careers in.
Process.
Mm-hmm.
Jen: In the process of moving towards something. And so 99.9% of our time, we are in process in that 1% of zero point. Zero 1% of the time we are hitting the goal. So how do you want to feel in your life? If you wanna feel great, happy, fulfilled, you wanna feel like you're in alignment like you are embodied, then.
You have to enjoy the process. You have to find a process that actually works with you, your, your energy, your emotional system, your mental [00:21:00] capability. Like you have to figure that out. You can yes, take someone else's model and tweak it a little bit, but if you don't do the, tweak it a little bit, you will burn yourself out at some point, whether you realize it or not.
Yeah.
Lauren: So key and I think that's what. We, me and you. That's like the biggest thing that we've changed is doing it our own ways, running our businesses based on our energy and what lights us up. Really not trying to focus on the outcome. In fact, me and Jen had a little bit of conversation this morning.
This is like real stuff, right? We're like, we forget, we get in our heads where I'm so fucking impatient. So you guys like, seriously, I think Jen sometimes wants to just be like, seriously reach through like the Zoom screen, right? But now she can actually shake me right now. And I love it 'cause I get virtual bitch laps and I get like, not real ones, but, but this is it.
We're we. There's so much of our humanness [00:22:00] where we think we're gonna be happier when we get, when we finally get something, right. When we have that external, the money, the man, the weight, whatever it is that, that external, but so like Jen said, so much of the time we're not actually, we're like waiting for our happiness.
We're like putting it off until we're actually like that person, but. It's being, it during it, it's being able to be present in the moment. It's being able to be connected to what we're doing. It's being able to find the small joy along the way because, and I'll give this as a great example. I really was never into Facebook ads.
And I remember my first coach that I hired, she had us growing our business on Facebook ads, and I was like. Okay, I'm gonna do this for a bit because this is what she said to do and I'm not gonna question it. But then like later down the road, I was like, wait, this isn't me. This isn't feeling right. This isn't the way that I wanna run my business.
And so I was eventually burnt myself out because it wasn't lighting me up and I was so focused on the metrics and looking at [00:23:00] numbers and worried about numbers that it took my energy and the joy. And so I actually shifted. So I lost, like the results weren't actually there because I wasn't connected to what I was doing.
Hmm.
Lauren: And that's like what I think this is so much is about, is I. Being honest with ourselves and enjoying the process along the way.
Jen: And I actually think that that is probably one of the first times you burnt down your business. Yeah, because it was a totally different business, that iteration. I didn't meet her, actually, you know, it's funny, I saw you mm-hmm.
In some of the training videos because we had gone to the same coaching school and I was like. I, I realized it was her, I think after we had started chatting. Yeah. But I was like, oh my God, you were in that room. Incredible. And so that iteration of her business and even that iteration of her like that looks like a completely different human being.
, I don't know that woman because I was trying
Lauren: too hard. You guys, this is the most honest and real thing I can say is [00:24:00] I. I wanted to be a successful coach. I just knew I was meant for more and I wanted it so bad that I was willing to do anything right? It was like this, like, just gimme the quick fix, gimme the easy button, right?
So I hired the person that was like, but wait,
Jen: wait.
Lauren: And she sold that
Jen: exact yeah. Thing. That's why you bought it, right? And that's what hap why, what happened in that? Cohort happens. And
Lauren: actually this is, I think this is the beautiful takeaway here. So this coach in particular has actually done a podcast episode on her podcast looking back at this, okay?
So the offer that she made us was, I'll help you make a hundred thousand dollars and it's $25,000 a join, and if you don't make your a hundred thousand dollars, I'll give you your money back. So it was a very, you're gonna get this no matter what. So there was 10 people and actually I think ended up like 12 people.
So other people ended up joining too. But out of the 10 people that joined this year that she's like, yeah, I'll make, I'll help you make a hundred thousand. I think only three or four people, [00:25:00] actually four people. Only lasted, I think six people left and I think maybe three out of those four people hit their a hundred thousand dollars.
Now here's what I, here's why I'm saying this, and this has nothing to do with this coach. 'cause she's so successful. Yeah, and it's amazing. But what she actually learned, and like the whole lesson was that. We hired her because we were looking for the how. We were looking for the quick fix. And so we weren't connected.
We didn't really understand why we were doing what we were doing. We were just doing it because we were told to do it. And we were a hundred percent reliant on her and her method because that's kind of like how we were bought in and how we were doing it. But none of us really understood why we were doing it and why it worked.
And that's the whole thing because it was like a means to an end instead of actually being connected to. Process to the process, right? And that's why so many people ended up dropping out or not working because they actually weren't connected to it. And so this is so important when you're hiring coaches, when you're looking at strategies, when you're building your business, that you're not just doing it because you [00:26:00] saw another person has success or somebody told you to do it this way, you're actually.
Connected, you know why you're doing it. And I think that's such a huge thing is like starting with your why. When you're really connected to why you're doing what you're doing, and you are connected to those emotions and to the actions that you're taking, not only are you gonna get better results in the end, but you're gonna enjoy yourself a whole lot more.
Jen: And I have, I will say this too, about that whole thing. There is different phases in your business, right? Yeah. Where. I think what happened in your cohort was that out the gate, it was all about the Facebook ads. Right. Well, which is fine because building your business with ads is great.
Yeah. If that's the way that you wanna run your business and you personally don't ever have to learn how to do them. Yeah. You could hire somebody to do the ads for you and you could do the part of the business that you actually love doing. However, it was like, [00:27:00] this is the strategy and the technique that we're going to do to make sure that you hit this goal and.
I think it was just like a big lesson for everybody where it's like it really, there's no cookie cutter, one size fits
Lauren: all method. Absolutely. And even one of the best coaches that I was at that point was making like $20 million a year. Like really knew what they were doing. They also had the best hopes of being like, oh yeah, I can help these people.
But it was that lack of and and I think. The lack of understanding why a lack of not being connected to the process. And I also think that because it was so centered around making the a hundred thousand dollars, that once again it became very transactional and became very about the numbers instead of about the impact and about the purpose and the enjoyment of actually doing it.
Jen: Yeah, totally. I'm curious, what would you say, so that was the first time she had worked on her business? Yeah. What would you say, or how would you tell me the story about how you [00:28:00] have most recently burnt down your business to start anew onto this track that you're currently on? What was the last thing that occurred that made you realize, oh, this is a completely different iteration of my business now?
Lauren: There has been multiple iterations of my business. And so the first iteration was I was a binge eating coach, helping people stop binge eating, losing weight, and then eventually it turned into self-sabotage. But, and this is, I just wanna stop here for a minute because. I picked that niche based off of what other people kind of told me to do, or that my coach was, I wasn't very clear and very passionate about that.
So the real first change to like a, to where I'm at, closer to where I'm at now is realizing that, hey, I'm really meant to, to help people do sales and help people make money for what they love. But since then, there's been 10 other shifts, like 10 smaller shifts of getting even clearer about who my person is.[00:29:00]
Or about my messaging or about, at one point I was like, you know what? I wanna have a really easy business and I let go of all my programs and I just did consulting clients for one year, so there's been tiny little, small iterations that have led up to where I am now, but I think that this iteration that I'm in right now, and I'll say.
I've probably been in this for about a year and a half of like where I'm at right now. It comes down to it's just so me and anything that is not me or does not light me up, I'm just not doing anymore. Mm-hmm.
Jen: I think it's journey to get to that point. I'm saying that because I think that it takes.
Quite a bit of trial and error as an entrepreneur to and a lot of courage to say, I'm not gonna do the things that don't light me up anymore. Because if [00:30:00] you're an entrepreneur, then you already know that sometimes the shit that you try doesn't work. Adjusting can be painful, it can be fun, it can be, it's definitely a lot of work.
But would you say that it's all worth it?
Lauren: Yes, a hundred percent. , I think that there's days where it feels difficult, and I think that in the end it's all, it's all meant to be, it's all it's worth. Your blood, sweat and tears, blood, sweat and tears, and the journey and, and honestly, I don't know what else, what makes it worth it?
What makes it worth it?
This is like the, the most cliche thing I'm ever gonna say, but it's because I know I was born to do this. There's just that knowing, I couldn't even imagine going to , work for somebody else or, doing this. It's just, it's been, it's like an expression. It's, it's a, a channel [00:31:00] for me to be my full self, and I think that's really business in itself.
It's, as I've evolved. My business has, has evolved and I think that's when we're talking about personal brands and we're talking about people that have businesses that kind of are them. Sometimes the business can take a life of its own and we think that we owe the business a certain thing, but I think that there's beauty in being like, oh no, that's not letting me up anymore.
I am gonna either stop or change the way I'm doing it.
Jen: Yeah. Yeah. I. I will say I'm probably like 80% on board with you around that, but we already know this. There's definitely, and you'll notice with these eight episodes where Lauren and I have different views on things, which is great because I think in this iteration of the podcast, yeah, you'll start to learn those different things about us, right?
Yeah. . It's interesting. I, I had thought that for a long time too, meaning like I could never work [00:32:00] for somebody else. , and during that time where my business had crumbled, , I really tried hard to pick it back up and to do something, sell something that I knew how to sell and something that I was already definitely good at.
But. Everything about my energy was off. Yeah, I
Lauren: remember
Jen: that. Yeah. And it was just like, it didn't look different, I don't think from, but I don't know. 'cause I'm inside myself. Yeah. You know what I mean? , I. I didn't have any trouble like getting people on master classes or webinars or anything like that.
But I did have trouble selling, which is interesting 'cause I'm sure we'll talk about it later with the embodiment and selling and all of that. I could not sell to Save My Life. That program, which it was an excellent program. And the ironic thing about it was that I ended up getting a job. So I did end up working for somebody else.
Who wanted me to basically run that program in their program. I was the lead [00:33:00] coach for an incredible group called The Hub. I loved my time inside of the hub. Yeah, you were
Lauren: literally lit up. But I think that's, but that's what you needed though, . You needed that space to be able to get to do what you wanted to do and love to do without any pressure.
Jen: Yes. Yes. And I didn't know also what it was like to operate outside of pressure. Yeah. I really didn't know. I really had to go through all of these lessons to know that, wait a minute. Motivation for me doesn't need to come from stress and pressure to make money and survive. There was a lot of things that I was doing definitely during the time I was running my coaching business out of survival.
It wasn't like, oh, , this is. What's lighting me up? I mean, there was a part of it because I do like the vanity metrics. I'm not going to sugarcoat it. I love seeing engagement on my posts and I love seeing people buy my program. And then I love seeing people in my programs enjoying what I was [00:34:00] doing and like I, I needed to learn.
The lesson of pressure doesn't equal money.
Lauren: Absolutely. And actually I wanna, when you asked me before, like what's different about this iteration? That's the thing. So I have technically like two sides of my business. I have my consulting, which is I help people, I go into their business and I really do strategy.
Either I take it over for them or I help them build out funnels. The other part is really more educational. That's the coaching, that's the embodiment, that's my courses and. I realized that in order for that side to grow, the side that most of you guys see me like this side that you guys are seeing, that in order for this to actual work, there has to be no pressure on it.
I need to just give myself permission to make money through my consulting because clients just come. That's never been a problem. I've always had enough consult clients for my sales business and consulting, so I get to allow that part just to be what it is. Then take the pressure off of my other part of my business, the part where I'm teaching the [00:35:00] embodiment and doing effortless sales and marketing and teaching, and putting myself there out there because as soon as I put pressure on it, a.
I'm not getting the results I want and b I'm not having fun. And I, and actually within the last week, me and Jen had to have this conversation. 'cause I was just in a launch and I was calling her and I was like, it's not going the way I thought, you know, I'm like doing this thing. , we, and I'm, I teach this, but I still go through it, which is why I have my tools and I have my people I reach out to and she's like, friend, you're not.
You have to remind you that this part is supposed to be the fun part and you're not having fun right now. And I'm like, just her saying that completely shifted me. Totally. That was it,
Jen: is all she needed to say. And I'm like, you're so pissed. She was so pissed at me. She was like, well, fuck you too. I was like, okay.
I'm like, cool. It worked. I was like,
Lauren: what? I said she heard it. Exactly. But , that's it. And like, that's something we do now where it's before we'd be like, let's coach each other. Let's go really deep and let's go. But like, we're like, dude, you're [00:36:00] taking it too seriously. Have more fun. And, and that's, and I think , this is the burning it down.
We're now, we're truly in this place of. Taking the pressure off. I think that's the biggest, I think that is the biggest change for both of us is taking the pressure off, allowing ourselves to have fun, allowing our true selves to come forward without trying to perform. And we've talked about this where me and Jen have definitely been performative or turned it on.
And when we decided to do this, Jen's , I'm, we're not performing. We're like, we're just being raw as can be. And if it's not fun. We're
Jen: not doing it. Yeah. I was like, literally like, listen, none of this is about trying to show off anything at this point or trying to do anything, anybody except
Lauren: have fun and connect with all of you.
Just have a real raw conversation. Yeah.
Jen: I think that's what we're actually looking for. It's, it can be lonely. Yeah. To be sitting there with all your thoughts in your head about how you're not where you wanna be in your business. And so maybe we're just. Offering [00:37:00] you the chance to be our business besties.
Yeah. And come along on this little journey. Yeah. Because this is the fun part, right? Like I'm not expecting to make shit loads of money on this podcast.
Lauren: Who knows? And here's the thing, you never like, you just never know when you're being yourself. When you have no attachments, when you're just being you, you just never know what's gonna happen because.
One Facebook message. Yeah, true. Turned into a fun phone call, which then turned into me and Jen being like bold, bad asses, talking like shit about the coaching industry on a Facebook Live for six one and then being like, let's do it. Right? So it's always been about the fun and that's really what we wanna bring to you guys is reminding you, going back to the basics,
why are you doing this? How can you have more fun? How can
Jen: you take the pressure off? So that's what you're in for with this season of Lauren's podcast?
Lauren: Yes. And having Jen as the co-host, I'm so excited [00:38:00] to, to do this again and to bring you along and this, and I think the thing that works with me and Jen is that this is like real life.
Me and Jen are besties. Like we talk all the time. In fact, I, we we're in Mexico City right now. Okay. So. At one point, what, two years ago I was living in Sayulita, Mexico. Jen's like, oh, come visit you. She like was originally gonna stay for six weeks, stayed for nine months, and now she's in Mexico City.
And who knows? Maybe I'll find my way to Mexico City.
Jen: All right, but for real, we gotta get ready for a photo shoot.
Lauren: Yeah. So I'm so excited. We're gonna have fun. Yeah. But we're, we really are so excited to be here with you all to bring you along to have to see our faces. The last podcast was just us talking, so this is way more fun to bring you along.
And let's do this like, come, come be friends with us. Let's make business fun and doing it a way that lights you up. Lights you up.
Exactly.
Lauren: [00:39:00] Until next time.